Your experience

Set the pace.

Keep the atmosphere, or keep things still. Your device’s reduced-motion preference always takes priority.

Motion preference

Reduced motion is active.

Aaron Ernst / Projects

An idea is easy to like when it doesn’t have to work. These do.

Buyer research. AI agents. Better conversations. Here’s what I’m building, and where each one stands.

Take a look
Selected work / Open it up

Less pitch.
More proof.

What I built, why it exists, and the workflow behind it. Public demonstrations, not made-up customer wins.

01 / AI Tool

AvatarCzar

Live

A polished persona can still be a guess. The buyer model needs evidence—and a way to change when the evidence changes.

Creator / Product direction & build

Keep the buyer file, the work, and what happened next in the same loop.

Inside AvatarCzar
AvatarCzar / Inside the idea01 — 03
AvatarCzar public tour in Guess Mode
Public product walkthrough · captured 2026-09-10
View full size ↗
01 / Start with the gap.

The first state makes uncertainty explicit: an untested buyer model is not proof.

What this shows

A visible distinction between assumptions and validation work.

Open source ↗
AvatarCzar public tour showing traits and confidence in Scan Mode
Public product walkthrough · captured 2026-09-10
View full size ↗
02 / Build the buyer file.

Scan Mode explains how interviews, answers, and reactions become traits with confidence attached.

What this shows

A buyer profile whose uncertain claims remain marked.

Open source ↗
AvatarCzar public tour showing the vault and reporting loop
Public product walkthrough · captured 2026-09-10
View full size ↗
03 / Bring the result back.

Loop Mode connects targets, tasks, evidence, and reports to the same vault rather than leaving them in disconnected chats.

What this shows

The next move can use the record of the last one.

Open source ↗

Captured from the public interactive product tour. Not a customer account or measured customer result.

02 / AI Tool

BossMode

Live

Buying another AI subscription does not get the repeat work out of your head. It needs context, boundaries, and somebody accountable for the result.

Founder / Product direction & build

Define a bounded AI role. Load the business context. Keep approvals and reporting attached to the work.

Inside BossMode
BossMode / Inside the idea01 — 03
BossMode public examples of AI employee roles
Public product walkthrough · captured 2026-09-10
View full size ↗
01 / Give it a real job.

Start with a repeat-work role: calls, follow-up, project updates, content, or owner reporting. Not an open-ended instruction to stay busy.

What this shows

A defined role with an owner and a boundary.

Open source ↗
BossMode public product overview explaining owner-controlled AI employees
Public product walkthrough · captured 2026-09-10
View full size ↗
02 / Load the rules first.

The published flow starts with your goal, then adds your offer, voice, customer context, and limits before the AI prepares work.

What this shows

Work prepared with context, rather than another blank prompt.

Open source ↗
BossMode published five-step workflow from goal through rules and summary
Public product walkthrough · captured 2026-09-10
View full size ↗
03 / Keep the final say.

The workflow separates preparation from approval and ends with a summary of what was done and what needs a decision.

What this shows

A reviewable result and a clear next decision.

Open source ↗

Captured from BossMode’s public role examples and workflow explanation. Illustrative workflow—not a customer performance claim.

The rest of the lineup

Not everything
needs to be an AI app.

Some of these are live. Some are still being built. Open a project for the details, not just the pretty picture.

FrameLord project artworkIn development · AI Tool

FrameLord

AI-powered coaching for sales conversations and communication mastery.

View project
Retard Skills project artworkLive · AI Skill Kit

Retard Skills

Six fixed AI skills that audit websites, plans, pitches, bios, sales calls, and raw ideas for overcomplication.

View project
Frag project artworkIn development · App

Frag

Follow trusted fragrance creators, compare creator signal with community feedback, and decide what to sample next.

View project
VIPCast project artworkLive · SaaS

VIPCast

Per-listener tokenized podcast feeds with built-in billing, drip scheduling, and instant access control.

View project
Beyond the demo

I write about this, too.

What I’m building, what I’m learning, and how frame shows up in the work.

Read the Letters