Third-generation sales. Product builder now.

I build AI tools, write Chronicles, and help founders sell with more clarity.

Aaron C. Ernst. Third-generation salesman turned builder. I make products like Avatar Czar and FrameLord, publish the working notes in Chronicles, and help founders tighten the offer, the message, and the sales conversation.

Explore products →Read the notes

generations of sales

public projects

live offers

published chronicles

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Products

See what I am building

Go straight to the products, offers, and experiments.

Go there →Chronicles

Read the thinking

Start with the notes if you want the arguments behind the work.

Go there →Coaching

See coaching & consulting

For founders who need sharper positioning, cleaner sales conversations, and direct feedback.

Go there →

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Three good entry points

If you only click three things, start here.

AI TOOL

AvatarCzar

AI-powered buyer persona engine with trust-gap analysis. Finds the real customer and the assets they need before they'll say yes.

Live beta with a provider-neutral AI runtime (Google, OpenAI, Anthropic, or local), a 14-day onboarding sequence, and an expert-audit upgrade path.

AI TOOL

FrameLord

AI-powered coaching for sales conversations and communication mastery.

Built around conversation reps, frame control, objection handling, and immediate feedback instead of generic roleplay advice.

APP

Frag

Follow trusted fragrance creators, compare creator signal with community feedback, and decide what to sample next.

Built from an in-progress product focused on trusted creator signal, community context, and a taste profile that gets sharper the more you rate.

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Anthropic Mythos Revealed

Claude Mythos is the Anthropic model so good at finding security holes they refused to ship it. Here's what it can do, why it's locked down, and what it means for builders.

Read the latest note →

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