Three generations of sales. Now I build the systems.
I grew up around closing, objections, and buyer psychology. Now I turn that pattern recognition into software, writing, and direct work for founders who want less theater, better positioning, and tools that actually help them move.
The thread through all of it is the same: better customer clarity, cleaner communication, less fake momentum, and more work that compounds over time.
6 kids. Still ships.
Sales DNA turned into software, essays, products, and direct founder work.
CURRENT BUILD
Avatar Czar, FrameLord, Frag, and whatever else solves the problem cleanly.
Products
AI tools like Avatar Czar and FrameLord built around sales, messaging, and leverage.
See the work →Chronicles
Short notes on what I am learning while building, selling, and trying not to lie to myself.
Read the notes →Coaching
Direct work for founders who need sharper positioning, better sales conversations, and honest feedback.
See coaching →Solve your own problem. Figure other people have the same one. Ship the solution. Repeat.
My grandfather sold insurance door-to-door. My father built a sales training company. I grew up on calls, in boardrooms, learning what makes people say yes before I knew what a “funnel” was.
I spent years consulting with entrepreneurs and the pattern never changed. Smart people. Good products. No idea who they were actually selling to. They'd fill out some buyer persona worksheet, invent a fictional “Sarah, 34, Marketing Manager,” and then burn their budget marketing to someone who doesn't exist.
At some point I got tired of saying the same thing in every session. So I stopped consulting and started building.
Insurance. Door-to-door.
My grandfather learned to sell by knocking.
Sales training. Boardrooms.
My father taught others how to close.
Software. AI. Ship it.
I automate what they taught me by hand.
I got tired of saying the same thing in every session. So I stopped consulting and started building.
When I'm not shipping software, I make music. Same impulse, different medium. Start with nothing, end with something that didn't exist before. Listen →
6 kids. Based in the US. Shipping daily.