Subscribe · then contact

Subscribe first. Work privately if it fits.

The newsletter is the main channel. Private work exists for specific problems with real stakes.

primarySubscribe to the letters

secondaryPrivate work when there is a real reason

tertiaryEmail for short, specific notes

Three doors

Use the right one.

The best place to follow the work: product notes, sales frames, AI leverage, and lessons from what is actually shipping.

For founders with a real offer, real customers, and a message, positioning, or sales motion that needs to get cleaner.

Short questions, intros, press, podcast, or a specific note that does not need a call. Direct beats form-filling.

Private work

Private work is not the main funnel. It is for founders who already have enough signal to make the next decision expensive if it stays fuzzy.

There is something in market, not just a clever idea looking for encouragement.

You know what is not working: positioning, buyer clarity, sales motion, or the frame around the offer.

You want the shortest path to the truth, not a long performance of consulting.

FAQ

01Should I subscribe before reaching out?+

Yes. The newsletter is the main channel. Read a few letters first and you will know whether the frame fits.

02Is private work still available?+

Yes, selectively. It is for founders and operators with a real offer and a specific problem worth solving.

03Do you do free consultations?+

No. If we talk privately, the context should be specific enough that the call is useful from the first minute.

04What should I send if I email?+

Send the offer, who buys, what is not converting, what you already tried, and the one decision you need cleaner.

Letters

Product notes, sales frames, AI leverage, and useful lessons from inside the work. Private work is secondary; the letters are the front door.

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No spam · no roundups · only when there is something worth sending.