Why I Build

My grandfather sold insurance door-to-door. My father sold advertising. I sold coaching.

Three generations of salespeople. We all learned the same lesson: if you can sell, you can survive.

But I got tired of just surviving.

After consulting with over a thousand entrepreneurs, I noticed a pattern. Everyone was stuck on the same problems. Understanding their customer. Communicating their value. Following up without being annoying.

So I started building.

Avatar Czar helps you understand who you're actually selling to. FrameLord helps you communicate with confidence. The Apex Frame is the philosophy underneath it all.

I'm not here to be a guru. I'm just a third-generation salesperson who got tired of explaining the same things over and over, so I built tools instead.

Follow along if you want. I'll share what I learn.