I build AI tools, write Chronicles, and help founders sell with more clarity.
Aaron C. Ernst. Third-generation salesman turned builder. I make products like Avatar Czar and FrameLord, publish the working notes in Chronicles, and help founders tighten the offer, the message, and the sales conversation.
See what I am building
Go straight to the products, offers, and experiments.
Go there →ChroniclesRead the thinking
Start with the notes if you want the arguments behind the work.
Go there →CoachingSee coaching & consulting
For founders who need sharper positioning, cleaner sales conversations, and direct feedback.
Go there →Three good entry points
If you only click three things, start here.
Avatar Czar
Helps businesses discover who their ideal customer really is through AI-guided conversation.
Built to replace made-up persona worksheets with guided conversation that surfaces what is actually true.
FrameLord
AI-powered coaching for sales conversations and communication mastery.
Built around conversation reps, frame control, objection handling, and immediate feedback instead of generic roleplay advice.
Frag
Follow trusted fragrance creators, compare creator signal with community feedback, and decide what to sample next.
Built from an in-progress product focused on trusted creator signal, community context, and a taste profile that gets sharper the more you rate.
Anthropic Just Banned OpenClaw. Do This Now.
Anthropic blocked third-party harnesses from Claude subscriptions. Everyone's scrambling. I switched to Hermes days ago. Here's why I saw this coming.
Why I Build
4 min readThree generations of salespeople. Now I'm the one who builds the tools.
4 OpenClaw Mistakes That Waste Your Time (and How to Stop)
8 min readAI to optimize for optimization's sake. Not debugging your own agent. Copying everyone else's setup. No path to revenue. Here's how to fix all four.
The Avatar Problem
3 min readMost businesses don't have a marketing problem. They have an avatar problem.
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Build notes, launch notes, and hard-earned lessons from shipping in public.
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ALREADY BUILDING SOMETHING REAL?
Let's talk→Best fit: founders with a real offer, real customers, and a sense that the current message is leaving money on the table.